CES 2020: Why Will Donald Trump's Daughter Be a Speaker At The Biggest Technology Fair?

A new year begins and, as usual in these instances, the technology industry prepares for one of the most relevant events in its calendar. Consumer Electronics Show, better known as CES, the fair that inaugurates the activities of the sector. The 2020 edition (January 7-10 in Las Vegas, its usual headquarters) will have Ivanka Trump, the daughter of the US president, as one of the keynote speakers at the meeting.

Ivanka, who also serves as an advisor to President Trump, will participate in the debate entitled "The road to the future of work", where we will talk about the labor challenges in this era crossed by technological tools. She will share the stage with Gary Shapiro, CEO of CTA, the association that organizes the treat.

“CES has proven to be one of the most influential technology events in the world and I am excited to join this year for a substantive debate on how the government is working with private sector leaders to ensure that students and students American workers are equipped to thrive in the modern digital economy, ”said Ivanka Trump.

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CES moves away from misogyny?

In addition to being an adviser to Donald Trump, this 38-year-old woman is co-director of the National Council for the American Worker. His role in government focuses primarily on job training and the empowerment of women and their families. In that order, its participation and prominence in CES 2020 appears as good news, being that on different occasions that fair was branded as misogynist.

The CES organization proposes a new philosophy for the event, with a more inclusive character (Photo: AP).

Held since 1967, this annual meeting brings together many manufacturers in the sector, and since then it has been the scene of many of the technological innovations that will later reach the market. CES has its prestige earned with justice although, as we have previously said in TN Tecno, in recent years it has received criticism for some “machirulas” attitudes in its operation.

On the one hand, for the scarce (and even null) participation of women in the discussion tables and presentations. For the rest, in previous editions a large majority of male visitors have been registered. In addition, CTA was indicated by the controversial dress codes that it applied to the promoters who worked on the different editions of the event.

That panorama began to change in 2019, when the director of a company of technological sex toys complained openly about the macho attitudes of the organizers, after receiving an award that was later taken away. From CTA they had commented that their sex toy designed for women was "immoral" and that is why it could not be exhibited at CES.

After that case (and the corresponding apologies), CTA promised new airs for the 2020 edition, with more female participation, a new dress code for promoters, and an incentive program for women-led startups. Perhaps, the presence of Ivanka Trump on stage underpins that same search.

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