How LinkedIn Ousted Other Tech Giants In China And Why It’s Leaving Now

SAN FRANCISCO, USA – Every Internet company doing business in China ultimately runs the “significant risk” of hitting a censorship barrier, some experts say. American businessman Danny Levinson estimates that half of his LinkedIn connections come from within China. He has been using the social media platform for four years and is involved in several China-based companies that use LinkedIn as one of their main communication channels. “From a business standpoint, it has been a critical way to expand visibility,” said Levinson, 47, chief technology officer at Beijing-based seed investment firm Matoka Capital. But the veteran of China’s tech scene was not surprised when LinkedIn’s parent company Microsoft announced last week that it was withdrawing the professional networking service from China, citing increasing oversight of its content by the communist government. The decision makes LinkedIn the last foreign Internet giant and the last major American social media platform to lose market share of the giant, following blockages on content on Facebook, YouTube and Twitter. “What was perhaps a surprise was how long it took them to make the decision [de irse]”Levinson said.” They probably had more to lose by staying than by leaving. “LinkedIn landed in China in 2014 and attracted 44 million Chinese users to its network, according to the Statista database. The focus on connections Labor and the backing of Microsoft, which had conducted two decades of research and development in China, helped LinkedIn to hold out longer than other American internet giants, analysts explain. that LinkedIn has survived so long in China and ultimately every time I thought that it reminded myself that it is [una plataforma para] posting resumes and hiring notices to a large extent, and those things aren’t particularly problematic in China in terms of content, “said Mark Natkin, managing director of Beijing-based market research firm Marbridge Consulting.” And it seems , according to the statement [de LinkedIn] that where things have gotten problematic is exactly the type of content that is basically beyond its primary function, “he said, referring to content as redistributed news articles. Decision to withdraw Microsoft said last week that it would shut down LinkedIn in China at the end of this year. The connection site for professionals had faced a “significantly more challenging operating environment and higher compliance requirements,” he said in a blog post on October 14. “Given this, we have made the decision. to retire the current localized version of LinkedIn, which is the way people in China access LinkedIn’s global social media platform, later this year, “the blog post details. LinkedIn also states that it will focus on help professionals find work in China, and help Chinese companies with recruitment by starting a service called InJobs. InJobs, however, it will not have a social feed or functions to share or publish content. China has monitored the Internet for two decades: from blocking websites to filtering social media, with the aim of intercepting anti-government material. Its latest measure, the Data Security Act, restricts the outflow of confidential data from China and requires Internet operators to hand over their internal data to law enforcement agencies, according to the US Chamber of Commerce in Shanghai. Every multinational Internet company doing business in China ultimately runs the “significant risk” of hitting a censorship barrier, said Natkin of Marbridge Consulting. Companies that abide by China’s rules can sometimes face criticism from human rights groups, shareholders and users in other parts of the world. LinkedIn is not immune. Last month, the platform made a controversial decision to block various profiles of journalists from its China-based site due to “prohibited content.” Behind ‘all the metrics’ “It’s hard to tell who’s left in China to go,” said Zennon Kapron, founder and director of Kapronasia, a Shanghai-based financial industry research firm. “I think when you look at Google, Facebook, and Google properties like YouTube and Twitter, all of these platforms are blocked or have a minor presence in China.” But Levinson, like the Chinese citizens who work around him, said LinkedIn was never his primary means of daily communication. WeChat is the dominant chat platform in China. In the job search arena, China’s homegrown Maimai.cn, worth $ 1 billion, competes strongly with LinkedIn, said Ma Rui, founder of US consultancy TechBuzzChina. It is unclear, he said, whether InJobs will absorb existing LinkedIn profiles in China. LinkedIn ultimately did not have “the right product for the China market.” Ma added, “given all the heat it’s drawing in by trying to adhere to Chinese rules, it was just unnecessary.” Connect with the ! Subscribe to our YouTube channel and activate notifications, or follow us on social networks: Facebook, Twitter

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