Last week Louis Vuitton inaugurated its new assembly plant in East Texas. An act that was chaired by Donald Trump, accompanied by his daughter Ivanka and her husband, Jared Cushner, who was responsible for cutting the symbolic ribbon with Bernard Arnault, CEO of the group.
“We are very honored that the president of the United States comes to the inauguration. I am not here to judge your policies. I do not have a political position. I am a business person. I try to tell him what I think about the success of the country's economy and the success of what we are achieving, ”said the leader of the conglomerate of the luxury industry.
Donald Trump and Bernard Arnault, accompanied by Ivanka Trump, at the new assembly plant of Louis Vuitton in Texas
(Shealah Craighead / EP)
However, this image did not please Nicolas Ghesquière, the creative director of Louis Vuitton, who hours after the event took advantage of Instagram to rebel against LVMH and send a message against Trump. The designer published the cover image of ‘High Energy’ by Evelyn Thomas, one of the most popular songs of the 80s and emblem of the LGBT community. “Standing against any political action. I am a fashion designer who rejects this association, ”said the Frenchman with the labels #Trumpisajoke (Trump is a joke) and #homophobia.
A publication that did not leave indifferent since it was the first time that the creative director publicly shows his dissatisfaction with one of the actions of the company. The designer, who has never hidden his homosexuality, wanted to show with this message his disagreement with Arnault for having invited Trump and opening a factory in the United States.
Ghesquière's post featured the likes of other colleagues like Paco Rabanne or Julien Dossena. In addition, the #GrabYourWallet campaign was reactivated in networks, a label to denounce the firms that are associated with the US president. At the moment, the company has not wanted to make any statement about this controversy.