Rodolfo Hernández, The Mirror Of Donald Trump In Colombia?

The anti-establishment discourse “that, I am independent, that boredom with politics, that vote of the indignant is what makes up a third dimension that makes them very similar.”

The presidential candidate and former mayor of Bucaramanga Rodolfo Hernández, 77, has been compared on multiple occasions to the former president of the United States of America, Donald Trump. There are several coincidences between the two politicians and of course, they have their distance in other matters.

Beyond their physiognomy, which is somewhat close, the analysis of the discourse of these two men is what leads us to conclude and establish the similarities.


The professor and researcher of Political Science at the University of El Rosario, Mauricio Jaramillo, in an interview with Infobae Colombia, raises three key dimensions in which Rodolfo Hernández and Donald Trump are similar.

The first is “the story that he narrates, that Hernández intends to “sell”, with the idea of ​​a successful businessman, made by hand”, as Trump also once said, “since he has so much money, he is not going to steal” , in addition to the promise to donate his salary. That is to say, the idea of ​​a millionaire businessman who does not need to “steal” from the State, but, on the contrary, donates to it.

Second, Hernández, like Trump, proposes transferring the logic and economic rationality of private companies to the State because “the politician does not know how to manage”, which is also typical of Donald Trump’s speech. “Politicians don’t know how to manage, politicians are wasteful and I do know how to manage, I do know about business, as Hernández says,” explained Jaramillo. In the idea of ​​the State as a company and public servants as employees, the president presents himself as an administrator rather than as a politician.

The third dimension, and perhaps the one that stands out the most, is the anti-establishment figure:

“All parties are the same, Trump said: Democrats and Republicans are the same. Trump had to have the candidacy of the Republican Party because otherwise he would not have been able to reach the elections, but in reality, he saw the entire establishment as a whole, and that is what Rodolfo Hernández says, that all parties are equal, the politicians are the same, they are thieves, they are drug addicts and everything that has been said about politicians”, he explained.

What unites them is the anti-establishment discourse, “that, I am independent, that boredom with politics, that vote of the indignant is what makes up a third dimension that makes them very similar,” Jaramillo emphasized.

Meeting points between Rodolfo Hernández and Donald Trump.

The political strategist Jaime Murillo, from INNOPOLÍTICA, has points of agreement with the analysis of the academic Mauricio Jaramillo, in addition to shedding light on other points that complement the imaginary that Rodolfo Hernández is the “Creole-Colombian” Donald Trump.

Although there are many points on which they agree, Murillo, in conversation with Infobae Colombia, focused on three main ones. The first agrees with one of the attributes indicated by Jaramillo and is the fact that both are political outsiders, successful in business that come from a long business life. Coincidentally and complementing a first analysis, both are engaged in construction and the real estate business.

There is another meeting point between these two politicians:

“The two are framed in his brash and unfiltered style of talking about issues of public affairs, of the Republic, of everyone’s business.”

In that order of ideas, explained the strategist, “far from having been a problem as it could have been in the 20th century, it has become a great virtue in the 21st century, where the voter is increasingly looking for more political leaders who they seem more to what they feel, say and think than what the political system has historically been”.

In the United States, according to Murillo, people loved that Donald Trump had never been framed in the traditional bipartisanship and that he will always give his opinion on the issues that had affected the development of the United States and economic stagnation, as seen by a percentage of the North American population:

“Understand Native Americans as white, English-speaking men whose parents, grandparents, great-grandparents were born in the United States, who perceived, felt or simply thought that their economic situation, their economic development and their possibility of economic growth was affected and had been affected in the recent past by actions, behaviors and achievements carried out by governments that preferred to economically benefit ethnic minorities and even migrants from Asia and Latin America”, that is, this population identified with the discourse, which could be say, nationalist of Donald Trump.

The third point of agreement between Trump and Hernández, the most important in Murillo’s opinion, is the preponderance that these two political outsiders gave to the use of alternative channels for the dissemination of a political message, but above all for the establishment of a narrative that was consistent with that medium through which the message was transmitted, that is, social networks.

“The two candidates gave more importance to the use of their personal social networks as effective instruments for the dissemination of a political message, leaving aside the tactics and customs of positioning messages and carried out in the 20th century, such as: the platform , radio, television and also the payment of journalistic guidelines”.

And he added: “While we saw a Petro, even defying electoral regulations ahead of time, he began to fill public squares, launching his traditional stage message-gathering thousands of people, on the contrary, Rodolfo Hernández continued to send messages on social networks and later found on TikTok, just as Trump did at the time with Twitter, a golden tool that served him to permeate an electoral niche to which he originally would not have had access if he had used traditional political communication channels.”

In the Colombian case, that electoral niche is that of young people who did not agree with Gustavo Petro or with Federico Gutiérrez’s campaign. Rodolfo Hernández “sold himself” as the businessman who tried to fight evil, that all that large population, and that that neglected niche thought of as the country’s main problem: corruption.

“Leaving aside the discourse on the system or the economic model, and on the other hand, leaving aside the discourse on the guarantee of security. That is the key that helped Rodolfo Hernández to position himself and above all what allows us to compare him with Donald Trump, “said Jaime Murillo.

The two, at the time, and each one in their geographical location, as the political strategist Jaime Murillo put it, understood that apathetic voter, that voter who never participated, that voter who was not interested in any of the extreme options and that they could find in it an alternative option that identified, felt and proclaimed what they wanted to hear:

“Get away from ideological logic and focus on an evil that affects us in everyday life, such as corruption. In the American case, Donald Trump is the economic security and economic growth of those Native Americans who felt abandoned by governments that had focused their message on migration, that had focused their message on the influence of the United States in foreign markets and who had focused their message on the demand for social and economic rights of ethnic minorities”.

Two businessmen, an anti-establishment discourse, popular language based on the interpretation of social unrest, use of personal social networks and appearing as a citizen who does politics, are some of the meeting points between these two “tycoons” of Colombian politics. and American.


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