Selena Gomez Looks For Protagonists For Her New Makeup Line


The singer is the last celebrity who decides to merge her ideas with a makeup brand.

The market of beauty product collections associated with the name of a celebrity is very saturated and, consequently, good publicity can make a big difference when standing out from the companies that have founded Lady Gaga Kylie Jenner, Kim Kardashian or Millie bobby Brown among other.

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Selena Gomez He was the last to announce that he created a makeup line called ‘Rare Beauty’, in a nod to the title of his latest album, and now he has appealed to all his fans to participate in a contest that will choose the protagonists of his Next promotional campaign.

Those interested must submit their application before March 1, attaching a short text explaining what makes them unique and their color IQ: a four-digit code used by store employees Sephora

to identify the skin tone of each client after performing a scan of their face, which facilitates their shopping experience when used as a reference when selecting the most flattering colors for each person.

The philosophy of Rare Beauty It is based on offering a fun and special experience to its consumers, without promoting the usual beauty standards in the fashion world: “Our goal is to find beauty in what society considers imperfections and build a community that redefines the concept of beauty, acceptance and mental health. “

The winners of the contest will be announced the next day 9 and, in addition to appearing in the brand’s advertisements, they will also receive access to their products before they go on sale.

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