On August 20, 2018, the then ignored
Greta Thunberg sat alone in front of the Swedish Parliament with her blue camperita, her violet backpack and a hand-painted sign proclaiming a school strike for the weather. In the 16 months that passed since that day,
Greta spoke to presidents and heads of state at the UN and in the European Union, met with the Pope, with the former president of the United States, Barak Obama, confronted Donald Trump and crossed the Atlantic twice, back and forth back, always on the road with blue slippers with velcro. The same ones he used the first day of the strike. The same ones with whom he spoke before a crowd on Wednesday in Madrid; and the same in September, in New York. Few noticed the data.
Greta Thunberg with her blue shoes in the cover photo of TIME magazine Source: AFP – Credit: Evgenia Arbugaeva / TIME / AFPRELATED
"Why does Greta wear sneakers that are not vegan and made with petroleum derivatives? And that little pink camperita from a chain of
fast fashion? "are some of the comments that circulated the day before yesterday, after it became known that the Swedish teenager had been chosen as the person of the year by
Time magazine, which dedicates an extensive report and cover, with an image that the photographer Evgenia Arbugaeva took on the coast of Portugal, before she arrived in Lisbon to participate in the
COP25 in Madrid.
"I have to think carefully about everything I do, everything I say, even what I wear, what I eat, everything!" Greta told reporters
Time they interviewed her. He had said the same thing a year earlier, when asked by the derogatory comments made by the director of a Swedish sportswear chain. "I have to ignore hate comments," he said.
Greta doesn't have much clothes. Not because I can't buy it. The blue camper with which he started the strike is one of his favorite clothes. During her tour of the northern United States and Canada, she was seen with the pink jacket she used on the day Time magazine portrayed her. In Madrid, he repeated the fuchsia blouse with which he faced Trump, several sizes larger than his and, in New York, he showed himself with a controversial combination of a Scottish shirt and printed pants. Fashion is not in their priorities. Although she, as a usina of phenomena, is influencing fashion.
Greta Thunberg with her blue shoes Source: AP – Credit: Tino Romano
Greta only wears used clothing, a trend that deepened in some European countries, as part of the crusade of those who point to the impact of the clothing industry on climate change. In Sweden, they call it "Köpskam," which means "shame for buying." It is a movement similar to the "shame for flying" that Greta drove to discourage people from taking planes. Reason why he crossed the Atlantic by sailboat and why different European airlines began coining the term "responsible flying" or "sustainable flying", a whole change of axis for the business of the
"Shame on buying," as defined by Greta, proposes that people buy used clothes instead of new clothes. In this way to reduce the environmental impact and carbon footprint of clothing and especially to abandon buying to buy. A trend in which you sign up
For example, the Worn Wear campaign of the American firm Patagonia, which consists of customers exchanging used clothes and repairing those that are not in conditions at the brand's premises.
According to the United Nations, about 10% of global greenhouse gas emissions come from the fashion industry. In addition, 20% of the total waste of water worldwide comes from clothing. Some 93 million cubic meters of water are used per year, enough to supply the needs of five million people. Only 2700 liters of water are used to make a cotton shirt.
And the shoes? The footwear industry is one of the most important. Those responsible for the European Life + CO2Shoe project "Footwear carbon footprint" measured the emissions of the footwear industry throughout the entire process.
58% of emissions occur during the manufacture of footwear components. 11%, in assembly and finishing, 16% in packaging, 6% in distribution and only 9% occur in the final life of the product, when discarded.
If one takes into account that the average use of a garment in rich countries is seven times before being abandoned, the contribution made by someone who decides to spend more than a year with the same shoes, without buying other ones, is not less .
By keeping our clothes in use for another nine months, we reduce their carbon footprint, waste, water consumption by 30% according to a measurement made by the Waste & Resources Action Program, a British organization that receives funding from the Union European to boost the circular economy.