The study “The Age of Balance”, carried out by Good Rebels, analyzes the new digital habits of young people to manage their well-being. 900 people between the ages of 20 and 30 from Spain, Mexico and the United Kingdom have participated in the research.
Interest in wellness was already a rising trend before the pandemic. However, covid-19 has led to a change in habits and has accelerated digital transformation.
The report reveals that 72 percent of the participants have changed their habits due to the pandemic and now dedicate more time to wellness than before.
In this sense, Mar Castaño, Partner and Director of Data Tech at Good Rebels, assures that this research “has allowed us to analyze the effect that covid-19 has had on the well-being of this age group and also how the industry has performed seen influenced by changes in the last year. The results show that the pandemic has accelerated an existing trend ”.
The importance of balance
For young people between 20 and 30 years of age, mental well-being is as important as physical well-being: 69% of the participants consider it one of the most important dimensions of their well-being.
The qualitative interviews delved further into this idea, revealing that for them being well implies a balance between obligations and leisure, between work and family, as well as time for oneself and for socializing.
Sleep and relaxation also rank high on their priority scale, as do social relationships.
Social relationships are an aspect that is increasingly taken into account when managing their own well-being: 39% of those surveyed consider them essential to feel good, something especially complicated considering the current context
The future of wellness is digital
Life in confinement and the closure of services has greatly increased digital consumption.
80% of twentysomethings use digital resources to manage their well-being. In fact, 23 percent prefer this modality and not face-to-face.
Some of the areas of well-being for which digital services are used are: exercise, social relations, health, mental well-being, nutrition and diets …
The accessibility and free nature of most of these services on the internet are some of the reasons behind this commitment to digital management.
However, well-being is still perceived, to some extent, as a luxury.
Demographic data confirm that those people whose main source of income comes from social benefits do not dedicate time to well-being on a daily basis (0%), compared to the average in Spain which stands at 36%.
“The Age of Balance” reveals that for young people, the key to well-being is in balance. Charging…