Alphabet Inc’s YouTube platform announced on Tuesday a $ 100 million fund to pay content creators who make successful videos on its new short video feature “Shorts” as the platform seeks to attract more influential users. . The fund will launch in the coming months and will pay creators this year and in 2022, YouTube said. The investment comes as platforms are competing to attract young creators who are building a huge fan base – and big profit potential – by filming short comedy and dance routines. The TikTok app started the viral short video trend and was quickly copied by others like Facebook’s “Reels” from Instagram, Snapchat’s “Spotlight” and YouTube’s “Shorts.” The online video platform said the new fund will pay thousands of creators each month whose videos attract the most viewers on “Shorts.” YouTube added that it will begin testing the incorporation of advertising in “Shorts.” As competition in the short video feature market increases, platforms have used creator funds as a way to attract more users. TikTok launched a fund for creators in July and subsequently increased its funding to $ 1 billion in the United States in three years. Snap distributes $ 1 million a day to users who post featured content on Spotlight.